free - micro-tutorial
Why there is no 'low' estrogen in perimenopause
Shifting mindsets from the old menopause narrative of decline is much easier than you think.
Watch these short videos below to get an insight into what is really happening to estrogen.
Introduction
The 4SWANs and STRAW+10 are keys to unlocking a brighter way of menstrual health thinking.
What actually happens
If there is no low estrogen in perimenopause, what does happen to hormone levels?
Why STRAW+10 makes sense
Ovarian aging has a blueprint. This means we know how things happen, but we just don't know when.
How ovarian activity shifts
When you understand what ovaries do in perimenopause, everything falls into place.
BRAND NEW CURRICULUM - STARTS 13TH JULY
Use coupon code: EARLYBIRD for a 15% discount (valid until 31 June)
free downloads
Here are a bundle of documents referred to in the tutorials. No email required.
IMS Recommendations
Published December 2025
STRAW+10
Published 2011
The AHA Scientific Statement 2020
Includes the 4SWANs image used
ebook - written by Fiona catchpowle
The Sensitivity To Change Framework
Why Perimenopause just got a new look!
There has never been any evidence of low oestrogen in perimenopause.
Find out what the real evidence says
Why this is good news, and makes it easier to explain to clients
And what recommendations the IMS make for the future of menopause education
Click the submit button to enter your details
Start making a real impact today.
© Copyright 2026 Made in Brum, UK. All Rights Reserved.
